From Consistency to Efficiency
How I Created a Scalable Design System
From Consistency to Efficiency
How I Created a Scalable Design System
From Consistency to Efficiency
How I Created a Scalable Design System
OVERVIEW
SaderatBank • Personal Banking and Financial Services
SaderatBank delivers a wide range of personal banking and financial services across digital channels. But without a unified design system, the product suite suffered from inconsistent visuals and fragmented workflows—eroding user trust and slowing innovation.
As the product designer, I took on the challenge of building a scalable, system-wide foundation. Partnering with cross-functional teams, I introduced a cohesive visual language that improved collaboration, streamlined development, and enabled fast, consistent growth across all digital products.
OVERVIEW
SaderatBank • Personal Banking and Financial Services
SaderatBank delivers a wide range of personal banking and financial services across digital channels. But without a unified design system, the product suite suffered from inconsistent visuals and fragmented workflows—eroding user trust and slowing innovation.
As the product designer, I took on the challenge of building a scalable, system-wide foundation. Partnering with cross-functional teams, I introduced a cohesive visual language that improved collaboration, streamlined development, and enabled fast, consistent growth across all digital products.
OVERVIEW
SaderatBank • Personal Banking and Financial Services
SaderatBank delivers a wide range of personal banking and financial services across digital channels. But without a unified design system, the product suite suffered from inconsistent visuals and fragmented workflows—eroding user trust and slowing innovation.
As the product designer, I took on the challenge of building a scalable, system-wide foundation. Partnering with cross-functional teams, I introduced a cohesive visual language that improved collaboration, streamlined development, and enabled fast, consistent growth across all digital products.
Industry
FinTech
Duration
8 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
FinTech
Duration
8 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
FinTech
Duration
8 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
PROBLEM
Design inconsistencies and inefficient workflows created bottlenecks
PROBLEM
Design inconsistencies and inefficient workflows created bottlenecks
PROBLEM
Design inconsistencies and inefficient workflows created bottlenecks
About the problem
SaderatBank’s digital products, built by separate teams, lacked visual consistency and reusability. This fragmentation led to duplicated efforts, confused users, and slower delivery cycles—limiting our ability to respond to market needs.
About the problem
SaderatBank’s digital products, built by separate teams, lacked visual consistency and reusability. This fragmentation led to duplicated efforts, confused users, and slower delivery cycles—limiting our ability to respond to market needs.
About the problem
SaderatBank’s digital products, built by separate teams, lacked visual consistency and reusability. This fragmentation led to duplicated efforts, confused users, and slower delivery cycles—limiting our ability to respond to market needs.
Why it matters
Inconsistent design erodes brand trust, while inefficient workflows drain time and delay releases. For a leading bank, unifying the digital experience was critical to drive growth, improve loyalty, and scale with confidence.
Why it matters
Inconsistent design erodes brand trust, while inefficient workflows drain time and delay releases. For a leading bank, unifying the digital experience was critical to drive growth, improve loyalty, and scale with confidence.
Why it matters
Inconsistent design erodes brand trust, while inefficient workflows drain time and delay releases. For a leading bank, unifying the digital experience was critical to drive growth, improve loyalty, and scale with confidence.
PAIN POINTS
Uncovering the root challenges in design and cross-team collaboration
PAIN POINTS
Uncovering the root challenges in design and cross-team collaboration
PAIN POINTS
Uncovering the root challenges in design and cross-team collaboration
Lack of visual consistency across products
Each digital product used its own set of colors, fonts, and icon styles, resulting in a fragmented visual experience. This inconsistency confused users, weakened brand identity, and ultimately eroded confidence in SaderatBank’s digital touchpoints.
Lack of visual consistency across products
Each digital product used its own set of colors, fonts, and icon styles, resulting in a fragmented visual experience. This inconsistency confused users, weakened brand identity, and ultimately eroded confidence in SaderatBank’s digital touchpoints.
Poor usability in existing components
Outdated and unintuitive UI components—ranging from buttons to navigation menus—disrupted the user journey. These inconsistencies slowed down task completion and created friction during essential actions like managing accounts or transferring funds.
Poor usability in existing components
Outdated and unintuitive UI components—ranging from buttons to navigation menus—disrupted the user journey. These inconsistencies slowed down task completion and created friction during essential actions like managing accounts or transferring funds.
Absence of documentation led to confusion
Without a centralized source of truth, design and development teams repeatedly misaligned on component usage. This documentation gap caused duplicated efforts, introduced errors, and delayed releases—ultimately lowering overall product quality.
Absence of documentation led to confusion
Without a centralized source of truth, design and development teams repeatedly misaligned on component usage. This documentation gap caused duplicated efforts, introduced errors, and delayed releases—ultimately lowering overall product quality.
Lack of visual consistency across products
Each digital product used its own set of colors, fonts, and icon styles, resulting in a fragmented visual experience. This inconsistency confused users, weakened brand identity, and ultimately eroded confidence in SaderatBank’s digital touchpoints.
Lack of visual consistency across products
Each digital product used its own set of colors, fonts, and icon styles, resulting in a fragmented visual experience. This inconsistency confused users, weakened brand identity, and ultimately eroded confidence in SaderatBank’s digital touchpoints.
Poor usability in existing components
Outdated and unintuitive UI components—ranging from buttons to navigation menus—disrupted the user journey. These inconsistencies slowed down task completion and created friction during essential actions like managing accounts or transferring funds.
Poor usability in existing components
Outdated and unintuitive UI components—ranging from buttons to navigation menus—disrupted the user journey. These inconsistencies slowed down task completion and created friction during essential actions like managing accounts or transferring funds.
Absence of documentation led to confusion
Without a centralized source of truth, design and development teams repeatedly misaligned on component usage. This documentation gap caused duplicated efforts, introduced errors, and delayed releases—ultimately lowering overall product quality.
Absence of documentation led to confusion
Without a centralized source of truth, design and development teams repeatedly misaligned on component usage. This documentation gap caused duplicated efforts, introduced errors, and delayed releases—ultimately lowering overall product quality.
SOLUTIONS
Creating a unified design system to streamline workflows
SOLUTIONS
Creating a unified design system to streamline workflows
SOLUTIONS
Creating a unified design system to streamline workflows
Establishing strong foundations
I began by defining core design principles—including a consistent color palette, typography scale, spacing rules, and a unified icon library. These elements formed a cohesive visual language that reflected SaderatBank’s brand and laid the groundwork for scalable, system-wide design improvements.
Establishing strong foundations
I began by defining core design principles—including a consistent color palette, typography scale, spacing rules, and a unified icon library. These elements formed a cohesive visual language that reflected SaderatBank’s brand and laid the groundwork for scalable, system-wide design improvements.
Redesigning components for enhanced usability
Next, I reimagined essential UI components to improve both usability and accessibility. By standardizing patterns across buttons, forms, and menus, I reduced friction and helped users complete tasks more quickly and intuitively—ultimately boosting satisfaction across digital touchpoints.
Redesigning components for enhanced usability
Next, I reimagined essential UI components to improve both usability and accessibility. By standardizing patterns across buttons, forms, and menus, I reduced friction and helped users complete tasks more quickly and intuitively—ultimately boosting satisfaction across digital touchpoints.
Comprehensive documentation for seamless collaboration
I created a detailed design system guide that included usage standards, code snippets, and interactive prototypes. This centralized resource enabled designers and developers to work in sync, reduce ambiguity, and accelerate implementation across products.
Comprehensive documentation for seamless collaboration
I created a detailed design system guide that included usage standards, code snippets, and interactive prototypes. This centralized resource enabled designers and developers to work in sync, reduce ambiguity, and accelerate implementation across products.
Establishing strong foundations
I began by defining core design principles—including a consistent color palette, typography scale, spacing rules, and a unified icon library. These elements formed a cohesive visual language that reflected SaderatBank’s brand and laid the groundwork for scalable, system-wide design improvements.
Establishing strong foundations
I began by defining core design principles—including a consistent color palette, typography scale, spacing rules, and a unified icon library. These elements formed a cohesive visual language that reflected SaderatBank’s brand and laid the groundwork for scalable, system-wide design improvements.
Redesigning components for enhanced usability
Next, I reimagined essential UI components to improve both usability and accessibility. By standardizing patterns across buttons, forms, and menus, I reduced friction and helped users complete tasks more quickly and intuitively—ultimately boosting satisfaction across digital touchpoints.
Redesigning components for enhanced usability
Next, I reimagined essential UI components to improve both usability and accessibility. By standardizing patterns across buttons, forms, and menus, I reduced friction and helped users complete tasks more quickly and intuitively—ultimately boosting satisfaction across digital touchpoints.
Comprehensive documentation for seamless collaboration
I created a detailed design system guide that included usage standards, code snippets, and interactive prototypes. This centralized resource enabled designers and developers to work in sync, reduce ambiguity, and accelerate implementation across products.
Comprehensive documentation for seamless collaboration
I created a detailed design system guide that included usage standards, code snippets, and interactive prototypes. This centralized resource enabled designers and developers to work in sync, reduce ambiguity, and accelerate implementation across products.
MEETING
Aligning cross-functional teams through a shared strategy
MEETING
Aligning cross-functional teams through a shared strategy
MEETING
Aligning cross-functional teams through a shared strategy
You
You
You
Presenting pain points and solutions to cross‑functional teams
In a focused strategy session, I shared key pain points and proposed solutions with stakeholders from design, development, and management. This collaborative meeting fostered alignment, clarified responsibilities, and built shared ownership of the unified design system.
Presenting pain points and solutions to cross‑functional teams
In a focused strategy session, I shared key pain points and proposed solutions with stakeholders from design, development, and management. This collaborative meeting fostered alignment, clarified responsibilities, and built shared ownership of the unified design system.
Presenting pain points and solutions to cross‑functional teams
In a focused strategy session, I shared key pain points and proposed solutions with stakeholders from design, development, and management. This collaborative meeting fostered alignment, clarified responsibilities, and built shared ownership of the unified design system.
FOUNDATIONS
Building the foundations of a scalable design system
FOUNDATIONS
Building the foundations of a scalable design system
FOUNDATIONS
Building the foundations of a scalable design system
Colors: designed as variables for flexibility and scalability
I crafted a flexible color palette using design tokens to define roles for primary, secondary, and neutral tones. This structured system ensures consistent branding across products and supports seamless updates while maintaining visual harmony.
Colors: designed as variables for flexibility and scalability
I crafted a flexible color palette using design tokens to define roles for primary, secondary, and neutral tones. This structured system ensures consistent branding across products and supports seamless updates while maintaining visual harmony.
Typography: establishing a clear hierarchy for readability
I established a clear typographic hierarchy by selecting typefaces, sizes, and spacing for headings, body text, and interactive elements. This structured system enhances readability and ensures visual consistency that reinforces SaderatBank’s professional identity.
Typography: establishing a clear hierarchy for readability
I established a clear typographic hierarchy by selecting typefaces, sizes, and spacing for headings, body text, and interactive elements. This structured system enhances readability and ensures visual consistency that reinforces SaderatBank’s professional identity.
Iconography: a unified library for consistent and intuitive visuals
I developed a cohesive icon library grounded in consistent design principles. Each icon was carefully crafted to reflect our brand’s personality, and detailed usage guidelines—covering size, style, and placement—ensured a unified visual language across all digital products.
Iconography: a unified library for consistent and intuitive visuals
I developed a cohesive icon library grounded in consistent design principles. Each icon was carefully crafted to reflect our brand’s personality, and detailed usage guidelines—covering size, style, and placement—ensured a unified visual language across all digital products.
Colors: designed as variables for flexibility and scalability
I crafted a flexible color palette using design tokens to define roles for primary, secondary, and neutral tones. This structured system ensures consistent branding across products and supports seamless updates while maintaining visual harmony.
Colors: designed as variables for flexibility and scalability
I crafted a flexible color palette using design tokens to define roles for primary, secondary, and neutral tones. This structured system ensures consistent branding across products and supports seamless updates while maintaining visual harmony.
Typography: establishing a clear hierarchy for readability
I established a clear typographic hierarchy by selecting typefaces, sizes, and spacing for headings, body text, and interactive elements. This structured system enhances readability and ensures visual consistency that reinforces SaderatBank’s professional identity.
Typography: establishing a clear hierarchy for readability
I established a clear typographic hierarchy by selecting typefaces, sizes, and spacing for headings, body text, and interactive elements. This structured system enhances readability and ensures visual consistency that reinforces SaderatBank’s professional identity.
Iconography: a unified library for consistent and intuitive visuals
I developed a cohesive icon library grounded in consistent design principles. Each icon was carefully crafted to reflect our brand’s personality, and detailed usage guidelines—covering size, style, and placement—ensured a unified visual language across all digital products.
Iconography: a unified library for consistent and intuitive visuals
I developed a cohesive icon library grounded in consistent design principles. Each icon was carefully crafted to reflect our brand’s personality, and detailed usage guidelines—covering size, style, and placement—ensured a unified visual language across all digital products.
COMPONENTS
Creating reusable and well-documented components
COMPONENTS
Creating reusable and well-documented components
COMPONENTS
Creating reusable and well-documented components
Variant 1
Variant 2
Variant 3
Variant 1
Variant 2
Variant 3
Variant 1
Variant 2
Variant 3
Components with comprehensive properties and variants
I designed a library of reusable UI components with clearly defined properties and multiple variants to cover diverse use cases. Paired with detailed documentation, these components empower teams to build consistently while accelerating the design-to-development workflow.
Components with comprehensive properties and variants
I designed a library of reusable UI components with clearly defined properties and multiple variants to cover diverse use cases. Paired with detailed documentation, these components empower teams to build consistently while accelerating the design-to-development workflow.
Components with comprehensive properties and variants
I designed a library of reusable UI components with clearly defined properties and multiple variants to cover diverse use cases. Paired with detailed documentation, these components empower teams to build consistently while accelerating the design-to-development workflow.
DARK THEME
Introducing a dark theme to enhance the user experience
DARK THEME
Introducing a dark theme to enhance the user experience
DARK THEME
Introducing a dark theme to enhance the user experience
Designing a functional and aesthetic dark theme
I introduced a dark theme to give users a visually comfortable alternative, especially in low-light environments. The design balances contrast and brand consistency, reducing eye strain while offering a sleek, modern interface that caters to diverse user preferences.
Designing a functional and aesthetic dark theme
I introduced a dark theme to give users a visually comfortable alternative, especially in low-light environments. The design balances contrast and brand consistency, reducing eye strain while offering a sleek, modern interface that caters to diverse user preferences.
Designing a functional and aesthetic dark theme
I introduced a dark theme to give users a visually comfortable alternative, especially in low-light environments. The design balances contrast and brand consistency, reducing eye strain while offering a sleek, modern interface that caters to diverse user preferences.
FINAL DESIGN
The final design: finalizing a cohesive and scalable system
FINAL DESIGN
The final design: finalizing a cohesive and scalable system
FINAL DESIGN
The final design: finalizing a cohesive and scalable system
Delivering a complete and future-ready design system
The final system brings together strong foundations, polished components, and a flexible dark theme into one cohesive, scalable framework. It enhances user experience while enabling faster, more consistent development across all digital products.
Delivering a complete and future-ready design system
The final system brings together strong foundations, polished components, and a flexible dark theme into one cohesive, scalable framework. It enhances user experience while enabling faster, more consistent development across all digital products.
Delivering a complete and future-ready design system
The final system brings together strong foundations, polished components, and a flexible dark theme into one cohesive, scalable framework. It enhances user experience while enabling faster, more consistent development across all digital products.
IMPACT
From consistency to efficiency in creating a scalable design system
IMPACT
From consistency to efficiency in creating a scalable design system
IMPACT
From consistency to efficiency in creating a scalable design system
Reduced design-to-dev handoff time
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0
%
Developed detailed documentation and guidelines to speed up implementation and improve collaboration between designers and developers.
Increased component reusability
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0
%
Built standardized, scalable components with documentation, enabling efficient reuse and reducing visual and functional inconsistencies.
