When AI Meets UX
How I Streamlined Freight Shipping Communications
When AI Meets UX
How I Streamlined Freight Shipping Communications
When AI Meets UX
How I Streamlined Freight Shipping Communications
OVERVIEW
Logimate • Online Freight Shipping Platform
Effective communication is the lifeblood of the logistics industry, powering seamless interactions between shippers and freight forwarders. At Logimate, despite major advancements in freight shipping, slow communication remained a persistent bottleneck—causing costly delays, frequent errors, and rising user frustration.
As the product designer, I worked closely with the product manager, core team, and intern to tackle communication challenges head-on. Immersive research and a user-centered design approach guided the process, helping me uncover root issues and craft innovative solutions that streamlined workflows and improved operational efficiency.
OVERVIEW
Logimate • Online Freight Shipping Platform
Effective communication is the lifeblood of the logistics industry, powering seamless interactions between shippers and freight forwarders. At Logimate, despite major advancements in freight shipping, slow communication remained a persistent bottleneck—causing costly delays, frequent errors, and rising user frustration.
As the product designer, I worked closely with the product manager, core team, and intern to tackle communication challenges head-on. Immersive research and a user-centered design approach guided the process, helping me uncover root issues and craft innovative solutions that streamlined workflows and improved operational efficiency.
OVERVIEW
Logimate • Online Freight Shipping Platform
Effective communication is the lifeblood of the logistics industry, powering seamless interactions between shippers and freight forwarders. At Logimate, despite major advancements in freight shipping, slow communication remained a persistent bottleneck—causing costly delays, frequent errors, and rising user frustration.
As the product designer, I worked closely with the product manager, core team, and intern to tackle communication challenges head-on. Immersive research and a user-centered design approach guided the process, helping me uncover root issues and craft innovative solutions that streamlined workflows and improved operational efficiency.
Industry
Logistics
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
Logistics
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
Logistics
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
PROBLEM
Slow communication bottlenecks freight shipping operations
PROBLEM
Slow communication bottlenecks freight shipping operations
PROBLEM
Slow communication bottlenecks freight shipping operations
About the problem
Slow communication disrupts critical workflows in freight shipping, leading to missed opportunities and costly delays. This inefficiency weakens collaboration between stakeholders and puts timely deliveries—and overall service quality—at risk.
About the problem
Slow communication disrupts critical workflows in freight shipping, leading to missed opportunities and costly delays. This inefficiency weakens collaboration between stakeholders and puts timely deliveries—and overall service quality—at risk.
About the problem
Slow communication disrupts critical workflows in freight shipping, leading to missed opportunities and costly delays. This inefficiency weakens collaboration between stakeholders and puts timely deliveries—and overall service quality—at risk.
Why it matters
In logistics, efficient communication is essential to reducing costs and maintaining customer satisfaction. Communication delays lead to more errors, late shipments, and eroded trust—directly impacting business performance.
Why it matters
In logistics, efficient communication is essential to reducing costs and maintaining customer satisfaction. Communication delays lead to more errors, late shipments, and eroded trust—directly impacting business performance.
Why it matters
In logistics, efficient communication is essential to reducing costs and maintaining customer satisfaction. Communication delays lead to more errors, late shipments, and eroded trust—directly impacting business performance.
STAKEHOLDERS
Understanding key roles in freight shipping
STAKEHOLDERS
Understanding key roles in freight shipping
STAKEHOLDERS
Understanding key roles in freight shipping
Shippers
Shippers initiate the process by managing and dispatching goods—ensuring each shipment is accurately prepared and handed off smoothly for transport.
Shippers
Shippers initiate the process by managing and dispatching goods—ensuring each shipment is accurately prepared and handed off smoothly for transport.
Shippers
Shippers initiate the process by managing and dispatching goods—ensuring each shipment is accurately prepared and handed off smoothly for transport.
Freight forwarders
Freight forwarders oversee logistics by coordinating between shippers and carriers—ensuring goods are transported securely and delivered on time.
Freight forwarders
Freight forwarders oversee logistics by coordinating between shippers and carriers—ensuring goods are transported securely and delivered on time.
Freight forwarders
Freight forwarders oversee logistics by coordinating between shippers and carriers—ensuring goods are transported securely and delivered on time.
EMPATHIZE
Uncovering user challenges through immersive research
EMPATHIZE
Uncovering user challenges through immersive research
EMPATHIZE
Uncovering user challenges through immersive research
Field study: uncovering real-world challenges
Through field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive research revealed real-world communication challenges and highlighted critical friction points that led to delays and costly errors.
Field study: uncovering real-world challenges
Through field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive research revealed real-world communication challenges and highlighted critical friction points that led to delays and costly errors.
Field study: uncovering real-world challenges
Through field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive research revealed real-world communication challenges and highlighted critical friction points that led to delays and costly errors.
User persona: representing key stakeholder perspectives
I developed detailed user personas that captured the distinct goals, behaviors, and pain points of both shippers and freight forwarders. Grounded in real research, these personas served as a guiding framework—keeping the design process focused on solving each stakeholder’s unique communication challenges.
User persona: representing key stakeholder perspectives
I developed detailed user personas that captured the distinct goals, behaviors, and pain points of both shippers and freight forwarders. Grounded in real research, these personas served as a guiding framework—keeping the design process focused on solving each stakeholder’s unique communication challenges.
User persona: representing key stakeholder perspectives
I developed detailed user personas that captured the distinct goals, behaviors, and pain points of both shippers and freight forwarders. Grounded in real research, these personas served as a guiding framework—keeping the design process focused on solving each stakeholder’s unique communication challenges.
User journey map: visualizing communication workflows
By mapping the full communication journey—from initial contact to final confirmation—I visualized each user interaction. This comprehensive journey map revealed where delays and miscommunications occurred, offering key insights for optimizing the freight shipping process.
User journey map: visualizing communication workflows
By mapping the full communication journey—from initial contact to final confirmation—I visualized each user interaction. This comprehensive journey map revealed where delays and miscommunications occurred, offering key insights for optimizing the freight shipping process.
User journey map: visualizing communication workflows
By mapping the full communication journey—from initial contact to final confirmation—I visualized each user interaction. This comprehensive journey map revealed where delays and miscommunications occurred, offering key insights for optimizing the freight shipping process.
PAIN POINTS
Identifying core challenges in communication workflows
PAIN POINTS
Identifying core challenges in communication workflows
PAIN POINTS
Identifying core challenges in communication workflows
Overwhelming inbox clutter
Users face overloaded inboxes filled with disorganized messages, making it difficult to prioritize critical communications. This clutter forces them to sift through irrelevant content—causing delays and frustration in managing time-sensitive shipments.
Overwhelming inbox clutter
Users face overloaded inboxes filled with disorganized messages, making it difficult to prioritize critical communications. This clutter forces them to sift through irrelevant content—causing delays and frustration in managing time-sensitive shipments.
Manual extraction of shipment details
Manually extracting key shipment information from emails and documents is time-consuming and prone to error. This repetitive task slows down operations and increases the risk of inaccuracies—complicating decisions and delaying crucial shipment confirmations.
Manual extraction of shipment details
Manually extracting key shipment information from emails and documents is time-consuming and prone to error. This repetitive task slows down operations and increases the risk of inaccuracies—complicating decisions and delaying crucial shipment confirmations.
Difficulty in crafting responses
Users struggle to craft clear, concise responses during fast-paced negotiations. The mental load of composing effective messages under pressure often leads to miscommunication and delays—slowing down shipment processing and reducing overall efficiency.
Difficulty in crafting responses
Users struggle to craft clear, concise responses during fast-paced negotiations. The mental load of composing effective messages under pressure often leads to miscommunication and delays—slowing down shipment processing and reducing overall efficiency.
Overwhelming inbox clutter
Users face overloaded inboxes filled with disorganized messages, making it difficult to prioritize critical communications. This clutter forces them to sift through irrelevant content—causing delays and frustration in managing time-sensitive shipments.
Overwhelming inbox clutter
Users face overloaded inboxes filled with disorganized messages, making it difficult to prioritize critical communications. This clutter forces them to sift through irrelevant content—causing delays and frustration in managing time-sensitive shipments.
Manual extraction of shipment details
Manually extracting key shipment information from emails and documents is time-consuming and prone to error. This repetitive task slows down operations and increases the risk of inaccuracies—complicating decisions and delaying crucial shipment confirmations.
Manual extraction of shipment details
Manually extracting key shipment information from emails and documents is time-consuming and prone to error. This repetitive task slows down operations and increases the risk of inaccuracies—complicating decisions and delaying crucial shipment confirmations.
Difficulty in crafting responses
Users struggle to craft clear, concise responses during fast-paced negotiations. The mental load of composing effective messages under pressure often leads to miscommunication and delays—slowing down shipment processing and reducing overall efficiency.
Difficulty in crafting responses
Users struggle to craft clear, concise responses during fast-paced negotiations. The mental load of composing effective messages under pressure often leads to miscommunication and delays—slowing down shipment processing and reducing overall efficiency.
IDEATE
Exploring potential solutions through structured brainstorming
IDEATE
Exploring potential solutions through structured brainstorming
IDEATE
Exploring potential solutions through structured brainstorming
Tap to sort cards
Tap to sort cards
Tap to sort cards
Organizing ideas using mind mapping techniques
I led structured brainstorming sessions using mind mapping techniques to organize and refine potential solutions. This creative process helped group related ideas, challenge assumptions, and set the stage for innovative, AI-powered improvements in communication workflows.
Organizing ideas using mind mapping techniques
I led structured brainstorming sessions using mind mapping techniques to organize and refine potential solutions. This creative process helped group related ideas, challenge assumptions, and set the stage for innovative, AI-powered improvements in communication workflows.
Organizing ideas using mind mapping techniques
I led structured brainstorming sessions using mind mapping techniques to organize and refine potential solutions. This creative process helped group related ideas, challenge assumptions, and set the stage for innovative, AI-powered improvements in communication workflows.
SOLUTIONS
Proposing AI-driven solutions to address communication challenges
SOLUTIONS
Proposing AI-driven solutions to address communication challenges
SOLUTIONS
Proposing AI-driven solutions to address communication challenges
AI status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communication, this solution reduces clutter, eases cognitive load, and helps users quickly identify and prioritize high-priority messages.
AI status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communication, this solution reduces clutter, eases cognitive load, and helps users quickly identify and prioritize high-priority messages.
AI extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates manual data entry, reduces errors, and delivers accurate, real-time information essential for streamlining operations.
AI extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates manual data entry, reduces errors, and delivers accurate, real-time information essential for streamlining operations.
AI assistance for response writing
I introduced an AI-powered assistance tool that provides context-aware suggestions for writing responses. This feature helps users draft clear, professional messages faster—reducing cognitive load and ensuring consistent communication during high-pressure negotiations.
AI assistance for response writing
I introduced an AI-powered assistance tool that provides context-aware suggestions for writing responses. This feature helps users draft clear, professional messages faster—reducing cognitive load and ensuring consistent communication during high-pressure negotiations.
AI status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communication, this solution reduces clutter, eases cognitive load, and helps users quickly identify and prioritize high-priority messages.
AI status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communication, this solution reduces clutter, eases cognitive load, and helps users quickly identify and prioritize high-priority messages.
AI extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates manual data entry, reduces errors, and delivers accurate, real-time information essential for streamlining operations.
AI extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates manual data entry, reduces errors, and delivers accurate, real-time information essential for streamlining operations.
AI assistance for response writing
I introduced an AI-powered assistance tool that provides context-aware suggestions for writing responses. This feature helps users draft clear, professional messages faster—reducing cognitive load and ensuring consistent communication during high-pressure negotiations.
AI assistance for response writing
I introduced an AI-powered assistance tool that provides context-aware suggestions for writing responses. This feature helps users draft clear, professional messages faster—reducing cognitive load and ensuring consistent communication during high-pressure negotiations.
USER FLOW
Integrating solutions into a seamless communication experience
USER FLOW
Integrating solutions into a seamless communication experience
USER FLOW
Integrating solutions into a seamless communication experience
Redesigning user flow with AI-driven solutions
I reimagined the communication flow by integrating AI-driven features at key user touchpoints. This redesigned experience streamlines processes, minimizes delays, and enables both shippers and freight forwarders to communicate through a more intuitive and efficient messaging system.
Redesigning user flow with AI-driven solutions
I reimagined the communication flow by integrating AI-driven features at key user touchpoints. This redesigned experience streamlines processes, minimizes delays, and enables both shippers and freight forwarders to communicate through a more intuitive and efficient messaging system.
Redesigning user flow with AI-driven solutions
I reimagined the communication flow by integrating AI-driven features at key user touchpoints. This redesigned experience streamlines processes, minimizes delays, and enables both shippers and freight forwarders to communicate through a more intuitive and efficient messaging system.
DESIGN
Crafting intuitive AI-powered communication tools
DESIGN
Crafting intuitive AI-powered communication tools
DESIGN
Crafting intuitive AI-powered communication tools
Creating AI status tagging for inbox messages
I began by sketching early concepts for the AI status tagging system, moving from paper wireframes to digital prototypes. This iterative process refined how tags appeared within the inbox—ensuring clarity, ease of use, and helping users prioritize messages effectively.
Creating AI status tagging for inbox messages
I began by sketching early concepts for the AI status tagging system, moving from paper wireframes to digital prototypes. This iterative process refined how tags appeared within the inbox—ensuring clarity, ease of use, and helping users prioritize messages effectively.
Creating AI extraction for shipment details
I mapped the user flow for AI extraction using low-fidelity sketches and iterative wireframes. Usability testing confirmed the feature reliably captures key shipment details—balancing automation with user control for accurate data verification.
Creating AI extraction for shipment details
I mapped the user flow for AI extraction using low-fidelity sketches and iterative wireframes. Usability testing confirmed the feature reliably captures key shipment details—balancing automation with user control for accurate data verification.
Crafting AI assistance for response writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I refined its ability to deliver timely, context-aware suggestions—helping users write professional responses with ease.
Crafting AI assistance for response writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I refined its ability to deliver timely, context-aware suggestions—helping users write professional responses with ease.
Creating AI status tagging for inbox messages
I began by sketching early concepts for the AI status tagging system, moving from paper wireframes to digital prototypes. This iterative process refined how tags appeared within the inbox—ensuring clarity, ease of use, and helping users prioritize messages effectively.
Creating AI status tagging for inbox messages
I began by sketching early concepts for the AI status tagging system, moving from paper wireframes to digital prototypes. This iterative process refined how tags appeared within the inbox—ensuring clarity, ease of use, and helping users prioritize messages effectively.
Creating AI extraction for shipment details
I mapped the user flow for AI extraction using low-fidelity sketches and iterative wireframes. Usability testing confirmed the feature reliably captures key shipment details—balancing automation with user control for accurate data verification.
Creating AI extraction for shipment details
I mapped the user flow for AI extraction using low-fidelity sketches and iterative wireframes. Usability testing confirmed the feature reliably captures key shipment details—balancing automation with user control for accurate data verification.
Crafting AI assistance for response writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I refined its ability to deliver timely, context-aware suggestions—helping users write professional responses with ease.
Crafting AI assistance for response writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I refined its ability to deliver timely, context-aware suggestions—helping users write professional responses with ease.
FINAL DESIGN
The final design: delivering a cohesive and impactful solution
FINAL DESIGN
The final design: delivering a cohesive and impactful solution
FINAL DESIGN
The final design: delivering a cohesive and impactful solution
AI status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, allowing users to quickly focus on high-priority communication.
AI status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, allowing users to quickly focus on high-priority communication.
AI status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, allowing users to quickly focus on high-priority communication.
AI assistance for response writing
The polished AI Assistance tool delivers real-time, context-aware suggestions to help users draft clear, professional messages efficiently during negotiations.
AI assistance for response writing
The polished AI Assistance tool delivers real-time, context-aware suggestions to help users draft clear, professional messages efficiently during negotiations.
AI assistance for response writing
The polished AI Assistance tool delivers real-time, context-aware suggestions to help users draft clear, professional messages efficiently during negotiations.
AI extraction for shipment details
The refined AI Extraction tool reliably pulls essential shipment data from communication, eliminating manual entry, reducing errors, and streamlining the freight shipping process.
AI extraction for shipment details
The refined AI Extraction tool reliably pulls essential shipment data from communication, eliminating manual entry, reducing errors, and streamlining the freight shipping process.
AI extraction for shipment details
The refined AI Extraction tool reliably pulls essential shipment data from communication, eliminating manual entry, reducing errors, and streamlining the freight shipping process.
IMPACT
When AI meets UX in a freight shipping platform
IMPACT
When AI meets UX in a freight shipping platform
IMPACT
When AI meets UX in a freight shipping platform
Accelerated average response time
0
0
%
Integrated AI-powered tagging, extraction, and response tools to streamline communication and speed up decision-making across teams.
Increased quote-to-order conversion
0
0
%
Redesigned the messaging flow and introduced AI-assisted writing, helping users respond faster and convert more quotes to bookings.
